How Are Backlinks Earned?
Gaining backlinks is an essential component to off-site SEO strategy. In fact, backlinks are the most significant off-site ranking factor! Backlinks are earned in three primary ways.
Natural links are given without any action on the part of the website owner. For example, the mountain climbing illustration above would involve a natural link if the hiking gear website had no role in receiving that link. One of the best ways to organically obtain natural links is by consistently creating high-quality content.
Manual links are acquired through link earning activities. If the hiking gear website reached out to the climbing resource and requested a link, the backlink would be manual. Guest blogging for a relevant website is another strategic method to gaining a manual link. Be sure to link to your website within the content.
Self-created links are created when a site manager manually adds a backlink into a forum, blog comment, or online directory. Be careful – while self-created links may appear to be the easiest way to gain backlinks, many of the tactics tend toward “black hat SEO,” strategies that negatively impact search engine reputation. These links are typically labeled by “no follow” tags.
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